Machine Learning and CRM

Annina PiersonZero Keyboard

Personalization as a Science.Machine learning isn’t new, it’s been around since the 1950’s, but in the past few years, it has grown from a tantalizing what-if, into a groundbreaking new frontier that has developers drooling. It’s not hard to see why; maximizing the potential for customer retention and management without devoting more manpower to it. What’s not to like? It’s … Read More

When Adoption is Not an Option

Annina PiersonZero Keyboard

Your company has decided to go with Salesforce, and so have You. All sales people have heard the story about a company, which would not pay their sales team, if they did not keep Salesforce up to date. Funny enough, no one ever mentions the name of the company, so, perhaps it’s just an urban legend. Nevertheless, the story has … Read More