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Niklas Sluijter

12.12.2017

Machine Learning and CRM

Personalization as a Science.Machine learning isn’t new, it’s been around since the 1950’s, but in the past few years, it has grown from a tantalizing what-if, into a groundbreaking new frontier that has developers drooling. It’s not hard to see why; maximizing the potential for customer retention and management without devoting more manpower to it. What’s not to like?

It’s even been linked to theories on economic hypergrowth.

Already popularized by such devices as the Amazon Alexa, machine learning has become the go-to-method for developers and businesses to understand their clients’ demands, needs, and interests on the go – tailoring experiences uniquely to their needs.

For businesses thriving on CRM, it couldn’t be more valuable.

What are the immediate benefits of machine learning and CRM?

Simply put: it is a future facing industry. Machine learning builds on understanding the interactions between clients, and then creates the connection for what comes next. But in the fast moving world of sales, that simply isn’t enough. This is why machine learning is already ahead of the curve. How? Machine learning constantly analyses past moves and client aggregation, it creates repeat actions and makes predictions of the future on the customer level.

Because machine learning treats each individual component as a point of data, it can automatically customize itself to suit the needs of any customer without the necessity of manual operations.

And this isn’t all, machine learning is a constantly evolving field that is being mined for new operations. Machine learning has already become the standard for such major companies as Microsoft within their CRM architecture. As machine learning becomes more and more intuitive – as it stands now, it can be used to understand the basic motivations behind customer actions within CRM.

Combining machine learning with the ease of use that Zero Keyboard offers, will make handling customer retention not just faster, but easier, more fluid, and extremely personalized even when dealing with thousands of people at once.

Annina Pierson

 
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Zero Keyboard makes data entry into Salesforce fast and easy. It lets users log calls, create leads, scan business cards, collect information, manage tasks, calendar events, and more on the go, even offline, without typing. Zero Keyboard is the perfect companion for Salesforce users. The company has offices in Helsinki and Chicago.

Zero Keyboard Ltd.
+358 50 366 6421‬
Bertta Pauligin katu 4 A 6
00990 Helsinki
Finland

Zero Keyboard Inc.
222 W. Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
USA

Copyright ©2019 Zero Keyboard. All rights reserved.
Terms of Service and Privacy Policy.

Zero Keyboard makes data entry into Salesforce fast and easy. It lets users log calls, create leads, scan business cards, collect information, manage tasks, calendar events, and more on the go, even offline, without typing. Zero Keyboard is the perfect companion for Salesforce users. The company has offices in Helsinki and Chicago.

Zero Keyboard Ltd.
+358 50 366 6421
Unioninkatu 45 A 124
00170 Helsinki
Finland

Zero Keyboard Inc.
+1 630 917 8265
222 W. Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
USA

Copyright ©2019 Zero Keyboard. All rights reserved. Terms of Service and Privacy Policy.